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Marketing Dept | Blog

Saturday, July 31, 2021   /   by Marketing Dept

Best Tips to Avoid Buyer Fatigue

Are you feeling “Buyer Fatigue”? Turns out, it’s not your imagination & you’re not alone.

Buyer Fatigue: the mental exhaustion and frustration that builds up inside a potential home buyer and can lead them into giving up on the dream of homeownership all together. It can sneak up on buyers once they’ve seen a few places, made a few offers, and have been rejected time and time again. I say “rejected” because no matter how many times they’re told that “it’s not personal”, “it’s a business decision for the seller”, it feels personal to the buyer. 
The number one cause of Buyer Fatigue: listening to someone who is not an expert in the current, local market. If your aunt in New Jersey (no offense Jersey) is giving you advice because she was an agent 20 years ago, or your friend who bought for 50 cents on the dollar back in 2009 chimes in, be sure to take the advice with a ...

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Tuesday, March 16, 2021   /   by Marketing Dept

Top 5 Tips to Freshen Up Your Home on a Budget

Whether you're preparing to sell or looking for ways to add value to your current home, here are 5 quick tips (often forgot about) that could make all the difference. 

1. Upgrade your kitchen.
Kitchens will continue to be a multi-use area allowing for desks and additional counter space. New or slightly used appliances can be an affordable upgrade to your existing kitchen. Look for a great discount appliance store in your area. Often, you can get a next to brand new set for a bargain price and change the entire look of your kitchen. You could also consider cabinet refacing or painting the cabinets if that is an option.
It may be a good idea to call your local stone dealer and price replacing, existing counter tops...most manufacturers have stock items that are affordable. BUT, be sure to watch your budget when imagining your dream kitchen, you can easily go over and never see a return on investment.

2. Improve your outdoor space.
Improve your outdoor space b; ...

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Thursday, February 25, 2021   /   by Marketing Dept

A New Bird is Nesting in Southwest Florida

Just like birds migrating south for the winter, human residents of cold northern climates desire to escape for a life of warm weather and tropical paradise....
Going back over 100 years, Florida has enjoyed the yearly 'snowbird' flock including famous birds like Henry Ford and Thomas Edison - both of which maintained winter homes in Southwest Florida. 

With 2020 in the history books and more people able to work remotely, Southwest Florida has welcomed a new bird into the nest. The Sunbird.
You’ll recognize a Sunbird because they are here from late October-June, escaping the most intense Florida weather for cooler climates up North, not necessarily in their home state. 
The Sunbird desires freedom, more elbow room, and they come to Southwest Florida with an attitude of “if not now, when”. They are opting for more space, lifestyle, and higher price points.
When they head North for the summer, many sunbirds are opting for smaller, easy to maintain ; ...

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  tips, trends

Thursday, June 20, 2019   /   by Marketing Dept

7 Pricing Myths You Need to Get Past If You Want to Sell Your Home

When homeowners are preparing to put their properties on the market, one aspect is usually foremost in their minds: money. Setting the asking price accurately can mean the difference between getting an offer quickly and having a house languish for months, drawing little interest.
With that in mind, it’s important that potential sellers block out a lot of the noise that often surrounds the intricate art and science of pricing. There are plenty of myths that may cause sellers to lose sleep at night as they attempt to separate fact from fiction.
The following are statements that can stand in the way of a successful sale.
1. ‘If we keep waiting, a better offer will come along!’
When sellers receive an offer from the first showing, they may be skeptical or hesitant to accept it, wondering if other prospective buyers would be inclined to pay more. Thoughts of potential bidding wars could cause sellers to want to wait and see who else falls for their place. But, rememb. ...

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Thursday, June 20, 2019   /   by Marketing Dept

4 Tips For Buying A Home In A Hot Market

When a market is hot, finding and buying a home can feel like an uphill battle. In a seller’s market, homes go quickly. They can be on the market one day and gone the next. And on top of the challenge of finding a home, most homes (especially the desirable ones) have multiple offers, making it harder to get into the home of your dreams.

But buying a home in a hot market isn’t impossible! You just have to approach it strategically and stack the deck in your favor to find – and successfully buy – the right home for you and your family.

Here are four tips for buying a home in a hot market that will put you a step ahead of the home-buying competition:

1. Make Your Offer As Attractive As Possible


When faced with multiple offers, sellers are going to go with the offer that’s the most attractive, both in offer amount and the actual terms of the offer. So if you want to stand out from other potential homebuyers and make an impact on th. ...

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  buying, tips